Head of PR & Corporate Communication - Northern Europe

Lead PR & Communication for Louis Nielsen & Specsavers in Northern Europe 

At Specsavers, we're dedicated to making eye and hearing care accessible to all. As pioneers and a global leader in innovative technologies, we help people optimise their vision and hearing. We foster your expertise, welcome you into a supportive family, and propel your growth. Grounded in our collaboration, curiosity, courage, and compassion values, we strive to challenge the status quo and invite you to team up with us. 

To strengthen our Northern Europe Trading team, we're searching for a Head of PR & Corporate Communication to spearhead our communication strategies and public relations efforts across Northern Europe. 

Your role 

As Head of PR & Corporate Communication, you will play a key role in leading the development of the overall Public Relations and Corporate Communication strategy, as well as individual campaign strategies for both Optics and Audiology. These strategies will align with the broader Northern Europe business plan, and you will also contribute to shaping this plan as a member of the Trading Leadership team. 

Specsavers, known as Louis Nielsen in Denmark, has a well-established reputation in public and corporate communication. In this role, you’ll have the exciting opportunity to build on that legacy and elevate the regional PR strategy to new heights.

Collaboration will be central to your success as you work closely with Trading Leadership, Northern European Board (NEB) members, Marketing, Product, Communication teams, and Country PR teams. 

Your primary tasks and responsibilities include: 

• Take responsibility for our PR and Corporate Communication strategy, developing an improved perception of Specsavers within the Optical and Audiology industries in line with our employer brand. 

• Lead the Northern Europe PR and Corporate Communication team. 

• Manage the budget for PR and Corporate Communication spend in the region. 

• Review and monitor PR and corporate communication activities in each market to assess trends, return on investment, and highlight potential growth opportunities for the brand. 

• As a leader of one of the customer-facing functions, drive the growth of the brand’s reputation and perception in the eyes of consumers, particularly focusing on areas of professionalism and expertise. 

• Work closely and cross-functionally with other customer-facing function leaders to develop robust and cohesive plans to accelerate the brand, ensuring regional strategies with relevant local execution. 

• Monitor and analyze the impact of our PR and Corporate Communications activities consistently across markets to ensure a dominant and favorable share of voice. 

In this role, there will be occasional travel to each of the markets, making sure to stay close and connected to the different countries and support the local teams. This is expected to be 1-2 times per year. 

Your new team 

As Regional Head of PR & Corporate Communication, you'll report directly to the Northern Europe Trading Director and become an integral part of the team. The Trading them is overall responsible for the trading performance for the region and work in close collaboration with the local country teams.  

You'll work at our Northern Europe support office in Nordhavn. Our office features many collaborative spaces and a stunning rooftop terrace with breathtaking city and harbour views. 

• Join our global team of friendly, talented, and passionate colleagues. Enjoy a competitive salary package with perks such as pensions, (health insurance), free eye care vouchers, and more. 

• Grow in your role with free access to online learning, monthly one-on-one discussions with your manager, personalised development plans, and increased responsibility. 

• We offer a fun work environment with great coffee, laughter, table tennis tournaments, birthday surprises, holiday celebrations, virtual Friday quizzes, and more. 

Your qualifications 

We're seeking a highly experienced professional with a keen eye for detail and a deep understanding of change management.  

To excel in this role at Specsavers, you should meet the following requirements: 

• Degree in Public Relations, Public Affairs, Corporate Communication, Marketing, or a related field. 

• Proven track record in communication and PR across multiple markets and within a matrix organization. 

• Demonstrated ability in leadership and people management. 

• Self-starter who is highly organized, with the ability to plan and prioritize effectively. 

• Exceptional accuracy and attention to detail. 

• Well-developed and effective communication skills. 

• Ability to work in a fast-paced environment and meet challenging deadlines without compromising on detail. 

• Quick to adapt to change, flexible, and understands the dynamics of change. 

• Strong skills in managing and engaging stakeholders. 

Your development 

Within 3 months, you’ll:   

• Be onboarded and done your induction, meeting all your stakeholders and worked in store 

• Gain understanding of the company and the industry of optics and audiology  

• Support/work on developing the structure and plans for the team. 

Within 6-12 months, you: 

• Run the PR & Corporate Communication team 

• Will understand the dynamics within the company and ways of working 

• Can be the go-to-person for PR and Corporate Communication regionally.  

• Deliver strategy and strong plans for the function, region and countries  

Further development: 

• We have a strong focus on your personal development plan to make sure that your competencies and skills continue to be best in class 

• You can choose a career path within Specsavers you perceive as your personal journey. 

• You can grow professionally in an organisation that recognises your skills and personality. 

Curious to learn more? Then apply today 

To apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible. 

Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment.  

We review CV’s and call in for interviews continuously and in standard, our recruitment process consists of a screening, 2-rounds of interviews including a personality assessment feedback.  

If you're interested in learning more about the incredible team you'll be joining and our shared goals as a family business, visit our pages: This is who we are, and This is what we do. 

Diversity & Inclusion at Specsavers 

Specsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor. 

In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building.

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