Global Brand Experience Lead

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Date: 1 Oct 2025

Location: Nordhavn, DK, 2150 Etterstad, NO, N-0601 Osl NL SE FI

Company: Specsavers

At Specsavers, we're dedicated to making eye and hearing care accessible to all. As pioneers and a global leader in innovative technologies, we help people optimise their vision and hearing. We foster your expertise, welcome you into a supportive family, and propel your growth. Grounded in our collaboration, curiosity, courage, and compassion values, we strive to challenge the status quo and invite you to team up with us. 

 

Your new team 

 

Specsavers is here to change lives through better sight and hearing by delivering outstanding value, being loved by every customer and creating the place where all colleagues are proud to belong as we grow our business. 

 

The Brand Hub helps grow, protect, and strengthen our brand across all markets. 

 

We set the global brand strategy and support regional customer journey teams and capability hubs to make sure the brand is always clear, consistent, and positively experienced. 

 

We also lead the Marketing Excellence programme — building the tools, skills, and ways of working that help us to continue to deliver world-class marketing. 

 

We’re one of the capability hubs in the global marketing ecosystem, working to leave the brand in better shape than we found it and create an environment where everyone can flourish in their career at Specsavers. 

 

Your role 

 

We want to be as famous in the future for expertise and care, as we are for great value today. How our brand is experienced plays a huge role in shaping current and future customer perceptions. 

 

Our brand is already experienced across a multitude of touchpoints and every moment influences how a customer thinks about Specsavers. With two big customer transformations underway – Experts Who Care and the Blended Experience Programme – we have an opportunity for someone to join the Brand Hub to lead the development and implementation of our brand experience 

 

In a nutshell, you’ll lead and inspire the development of customer-centred experience design, fuelled by key insights, working collaboratively with colleagues across the organisation to bring Experts Who Care to life. 

 

Your responsibilities will include:  

 

Strategy 

 

  • Lead and evolve the Brand Experience strategy, ensuring it is future-focused, insight-driven, and aligned with the organisation’s long-term vision. Partner with cross-functional teams including Blended Experience Programme, Store Environment, and Strategic Initiatives to drive cohesive execution. 

  • Drive a seamless and differentiated brand experience across all customer touchpoints, identifying and unlocking opportunities to elevate emotional connection and brand equity. 

  • Architecht emotionally resonant customer journeys that bring the brand strategy to life, deepening customer loyalty and advocacy. 

  • Embed brand experience principles across the organisation, influencing senior stakeholders and operational teams to ensure consistency and excellence in every customer interaction. 

 

Insight 

 

  • Leverage customer insight, behavioural data, and market intelligence to continuously refine the brand experience strategy and optimise journey design. 

  • Democratise insight across the business, enabling teams to make informed, customer-centric decisions that enhance the brand experience. 

  • Lead cross-functional initiatives to transform insights into action, driving measurable improvements in customer satisfaction, engagement, and brand perception. 

 

Best Practice & Innovation 

 

  • Be the thought leader in brand experience, staying ahead of emerging trends, technologies, and best practices to future-proof the customer experience. 

  • Foster a culture of collaboration and innovation, proactively engaging with teams across the business to identify opportunities for differentiation and excellence. 

  • Build and lead a network of experience experts across key functions (e.g. BEP, Retail, Clinical, CRM), aligning efforts and amplifying impact. 

  • Design and deliver Signature Brand Moments that showcase the brand’s Expertise and Care—creating memorable, ownable experiences that drive brand fame. 

 

Measurement & Impact 

 

  • Define and own KPIs for brand experience, linking them to both short-term performance and long-term brand health. 

  • Establish robust measurement frameworks to track the impact of experience initiatives on customer perceptions, behaviours, and business outcomes. 

  • Regularly report to senior leadership, providing strategic insights and recommendations that influence decision-making and investment in brand experience. 

  

Your qualifications 

 

  • Passionate about championing the customer and creating unforgettable experiences 

  • Proven track record in shaping and delivering customer-centric brand experiences across multiple touchpoints — ideally in a global or multi-market context 

  • Able to connect the dots between brand strategy, customer insight, and experience design. 

  • Comfortable navigating ambiguity and shaping long-term vision 

  • Skilled in turning behavioural data, customer feedback, and market intelligence into actionable strategies 

  • Strong stakeholder management skills, with the ability to inspire and align cross-functional teams around a shared experience vision 

  • Curious and forward-thinking. 

  • Clear, compelling communicator — able to tell stories that bring the brand to life and make complex ideas feel simple and actionable. 

  • Examples of how you’ve previously demonstrated Specsavers’ values and behaviours 

  

Want to join? Then apply today 

  

To apply, please send us your CV using the button below. We want to respect your time, so including an application letter is optional. Feel free to apply as soon as possible. 

  

Please avoid including any photos or references to your age in your CV. It contributes to a fairer and more unbiased assessment.  

  

We review CV’s and call in for interviews continuously and in standard, our recruitment process consists of a screening, 2-rounds of interviews including a personality assessment feedback.  

  

If you're interested in learning more about the incredible team you'll be joining and our shared goals as a family business, visit our pages: This is who we are, and This is what we do. 

  

Diversity & Inclusion at Specsavers 

  

Specsavers will consider all qualified applicants for employment without regard to race, colour, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other legally protected factor. 

  

In line with our commitment to diversity, equity, and inclusion, we integrate these principles into all aspects of our work, from product development to team building.