Marketing Manager (Awareness & Consideration) - Burnaby, BC

Location: This hybrid role requires 3 days on-site at our Burnaby, BC office and 2 days remote per week.

Welcome to Specsavers – where we’re not just about eyecare and eyewear, but changing lives through better sight. Ranked the 5th Best Workplace™ in Canada and 12th globally by Great Place to Work®, we’re proud of our optometrist-owned model that makes high-quality, eyecare and eyewear accessible to all Canadians. 

Founded 40 years ago in the UK by visionary husband and wife optometry duo Doug and Mary Perkins, Specsavers has remained privately owned since day one. Today, we are a $7.8 billion global business with over 45,000 colleagues across more than 2,700 retail optical locations.

In Canada, our support office is based in Burnaby, BC. Since entering the market in 2021, we’ve been scaling rapidly, now with over 270 locations nationwide. With advanced clinical equipment and a wide range of affordable, high-quality eyewear, we’re transforming the way Canadians experience eyecare.

If you’re passionate about making a difference and want to be part of a values-driven organization, join us as we continue to grow. Together, we can change lives through better sight.

What You’ll Do

The Marketing Manager (Awareness & Consideration), is responsible for driving growth in key metrics at the top of the marketing funnel, namely brand awareness and brand consideration. To do so, the role is focused primarily on building the Specsavers brand across Canada through omni-channel campaigns.

The scope of role is broad, yet defined, with ownership from start to finish on all brand building campaigns — from research and insights, through to campaign development and execution, as well as budget management. There is also an active role played in helping set future plans for the business through the annual planning process.

To deliver against business objectives, the role has the opportunity to work in close partnership with a variety of stakeholders across the business, including the Trade & Activation team, Creative Capability Hub (internal creative partners), external agency partners, and the clinical team. Strong collaboration across the business will be a key to success, ensuring that all plans and campaigns ladder back to the business' overarching objectives.

Key Responsibilities

End-to-end Campaign Management

• Including channel briefing, cross-channel engagement, campaign management
• Shape, define and oversee ways of working across marketing relating to briefs and campaigns
• Contribute to briefing and development of creative against strategic briefs and campaigns
• Supporting in presenting campaign updates and workstreams to Marketing SLT team
• Creation of marketing briefs for smaller Awareness and Consideration campaigns, specifically Style and Contact Lenses
• Put together and present campaign overviews for each campaign, showing summary of strategy, channel activity and creative
• Chair and lead a weekly cross-functional campaign status/stand-up – possibly with the activation team – bringing teams together and holding them to account of progress of deliverables against the campaign

Annual Planning

• Support the Head of Awareness and Consideration CJT in the formation of the annual plan
• Pull together insights and channel inputs to help inform the plan – helping to shape strategy based on insights and data
• Support in launching and enforcing the plan

Media Buying and Agency Management

• Support Head of A&C CJT in the management of the media plan and structure of the media buy in relation to campaign activity
• Take responsibility for updating and communicating the Marketing Execution Plan to stakeholders across the organisation, updating changes to campaign structure and media buy
• Lead collaboration with PR/Social team to drive more holistic marketing campaigns, including oversight on the delivery of key projects and workstreams as part of the wider plan

Marketing Budgets

• Manage Media and process media related invoices into budget trackers, flagging discrepancy in actuals vs forecast
• Support Head of A&C in formalising marketing finance submissions at end of every month and end of FY. Head of A&C retains overall accountability

What We’re Looking For

• 7+ years in a marketing role building multichannel campaign briefs across paid, owned, and earned media channels.
• Ability to connect customer messaging through the marketing funnel and across multiple touchpoints (video, digital, print, in-store, online, ecommerce, etc.)
• Experience with the creative development process, including partnering with creative agencies
• Ability to manage multiple activities with competing timelines and varying complexity
• Capability to manage large budgets ($10M+) and track spend accordingly. 
• Ability to understand, interpret and apply brand guidelines
• Strong project management capabilities, and attention to detail 
• Thrives in an agile marketing team and builds strong working relationships 

Nice-to-have:

• Exposure to delivering end-to-end campaigns within a global or national brand.

Compensation: $100,000 - $120,000 base salary, plus quarterly bonus, profit sharing, and benefits. Actual compensation will be determined based on experience

Speccies’ Benefits

• 4 weeks of vacation and 1 paid volunteer day per year
• 1 extra paid day off plus an eyecare voucher to celebrate your birthday.
• Health and dental benefits, RRSP matching and a Healthcare Spending Account active from your first day.
• Mental health and wellbeing support, including $3,000 annually for practitioner care and access to our Employee Assistance Program.
• Quarterly bonuses, based on your performance.
• Annual Profit Share program to recognize your part in Specsavers’ success.
• Free parking, access to the building gym, and a fully stocked kitchen with snacks and coffee/tea.
• On‑site wellness offerings in-office, including RMT and yoga sessions.
• Team and company social events, including holiday and annual celebrations. 

Behaviours We Value

• Collaborative: We work together as one Specsavers to deliver on our purpose
• Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
• Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
• Compassionate: We care, support, and help each other
• Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people and for the long term

We hope that in applying with us, you value these things as well!

Our Hybrid Work Model

Experience the best of both worlds. At Specsavers, we embrace a hybrid approach that balances in-office collaboration with the flexibility to work from home. We come together in office three days a week to connect, innovate, and keep our culture thriving.

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.

Accessibility and Accommodations

We are committed to creating an inclusive and accessible workplace. If you require accommodations at any stage of the application or interview process, please let us know by contacting us at careers.ca@specsavers.com . We will work with you to meet your needs and ensure a fair and equitable experience.

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