Copywriter - Burnaby, BC

Location: This hybrid role requires 3 days on-site at our Burnaby, BC office and 2 days remote per week.

Salary: $83,000 - $94,000
Actual compensation within the range will be based on experience
We also offer quarterly variable compensation package (bonus) + benefits

About Specsavers

Welcome to Specsavers - where we're not just about eyewear and eyecare, we're a purpose-driven organization committed to changing lives through better sight. Ranked as the 11th Best Workplace™ in Canada and 16th Best Workplace™ in the world by Great Place to Work®, we take pride in our optometrist-owned business model, providing quality eyecare and affordable eyewear to Canadians across the country.

Our journey began 40 years ago in the UK, with visionary optometrists Doug and Mary Perkins. Today, we support over 2,700 healthcare businesses, passionately caring for more than 44 million patients and customers worldwide.

At Specsavers, we believe that access to quality eyecare should be a right, not a luxury. That's why we go above and beyond to transform the eyecare experience in Canada. With our advanced clinical equipment and an extensive range of affordable and high-quality eyewear, we're here to make a real difference in the lives of our customers.

But that’s not all - we're also dedicated to fostering a positive, inclusive and supportive work culture. We strive to create an environment where our partners thrive while benefiting from the collective support and resources of our dedicated teams.

If you're passionate about making a difference, providing incredible care, and being part of a values and purpose-driven organization, join us on our journey to revolutionize the way Canadians experience eyecare. Together, we can change lives through better sight.

What You’ll Do

Purpose of the role

As Copywriter, you’ll craft and refine copy across a wide range of formats to ensure consistency with our tone of voice and brand identity. You’ll support national campaigns, local marketing, CRM, and professional communications, as well as PR, in-store, and partnership initiatives. This role plays a key part in bringing our messages to life across every touchpoint.

Key Responsibilities

Write, edit, and proofread copy, and refine copy for tone of voice, across various formats and business areas including:

• National marketing – creating campaign copy documents to cover point of sale, out of home, email, direct mail, email, social, digital incl. display, Pmax, post copy, in-mall, and broadcast elements.
• Local marketing – supporting with new store opening materials, bespoke and ad-hoc requests, radio tags, direct mail, social ads.
• Professional marketing – reviewing/writing long-form articles or advertorials, recruitment materials for students, optometrists and retail, LinkedIn posts and ads, letters, newsletters, emails, support on campaign copy. 
• CRM – letters, email and SMS for recall program and copy support for platform change from WINK to Acuitas.
• Corporate partnerships – develop copy for bespoke webpages, posters, leaflets, vouchers, LinkedIn posts, other assets needed for specific partnerships. 
• In-store environment – edit or create copy for in-store requirements, including price leaflets, guide to offers, etc. 
• Product launches/Global copy – support with adapting global copy for Canadian audience and legal/clinical considerations (e.g., designer brand launches, website SEO content).
• PR and social – TOV checks/edits to copy supplied internally or from their external agency, as and when required.

Legal and Clinical Regulatory

• Routinely work closely with in-house legal and clinical teams, and senior leadership stakeholders to ensure all copy meets legal requirements and college regulations. 
• Write and maintain legal copy matrix bible in partnership with the in-house legal team
• Write and/or adapt T&Cs to fit offer messaging across all campaign channel assets.

Administration

• Own and manage version control of all copy documents and edits to ensure only approved messaging is used on final assets.
• Intake feedback from various stakeholders to adapt copy when needed.
• Follow established ways of working, approval processes, and contribute to continuous improvement of ways of working
• Routinely document and provide status updates of legal and clinical messaging.
• Identify risks and roadblocks and escalate when needed; actively seek solution.

What We’re Looking For

Essential

• 4+ years in a copywriting role; preferably with a global or national brand, having worked agency-side or in-house.
• Portfolio of work that illustrates your expertise in writing engaging copy for various platforms and audiences.
• Experience and adaptability to copywrite, copyedit, and proof a broad scope of marketing assets from concise headlines and SEM to long-form advertorials and web page content.
• Solid understanding of retail marketing principles and the customer journey.
• Experience working with legal and regulatory input to assess and refine copy.
• Expertise in enveloping established tone of voice within copywriting efforts.
• Pivots and adapts quickly while maintaining a calm demeanor in a consistently fast-paced and lively environment.
• Experience working cross-functionally with several different teams simultaneously.
• Ability to manage multiple copywriting projects with varying complexities and timelines simultaneously.
• Exceptionally organized with experience intaking briefs, running materials through established approval processes to obtain feedback, and manage version control and naming conventions of documents.
• Strong command of the English language; experience with CP writing style an asset.

Nice to have

• Experience working for a retail brand is an asset.

Our Fellow ‘Speccies’ Enjoy

• Generous vacation allotment and 1 paid volunteer day
• 1 extra paid day off and an eyecare voucher on your birthday
• RRSP matching
• Quarterly performance bonus
• Healthcare spending account
• Health and dental benefits effective on your first day
• Team and company social events

Behaviours We Value

• Collaborative: We work together as one Specsavers to deliver our purpose
• Curious: We question, explore, and seek out diverse perspectives to develop our knowledge and understanding
• Courageous: We challenge the status quo, we experiment with good ideas, and we are brave, bold, and fast in our decision making
• Compassionate: We care, support, and help each other
• Commercial: We treat money wisely and make decisions that are good for our customers, our partners, our people, and good for the long term

We hope that in applying with us, you value these things as well!

Our Hybrid Work Model

Be part of the dynamic culture! Our workplace thrives on a hybrid model, combining in-office collaboration and flexibility. Join us in office, three days a week to contribute, connect and excel in our vibrant environment.

Equal Opportunity Employer

At Specsavers, we are committed to fostering a diverse and inclusive workplace. We believe that a diverse team enriches our work environment and enables us to achieve our goals. We are an equal opportunity employer and encourage candidates of all backgrounds and abilities to apply. If you believe you can contribute to our mission and vision, we welcome your application, even if you don't meet every qualification listed. We value the unique skills and perspectives each individual brings to our team.

#LI-Hybrid #LI-ED1